On the Air: You!
The Life-Net Radio Deal
This page updated July 9, 2008
I'm Ret Zogreso, editor-host of Life-Net News & Radio, a charitable media concern that does not solicit donations or grants. I myself am a volunteer, a winner of the President's Lifetime of Service Award. So you can relax now, because I am not out to make a profit or raise funds.

My Life-Net Radio has been "Covering Poverty Widely In A Net Of Many Voices" since early 1998. We've had numerous "guest executive producers" since then, from prestigious organizations to concerned individuals. If they all got together, it would be an awe-inspiring assemblage of good people, and I hope you'll let us add you to this incredible tradition.

NOTE: If you've never done radio before, don't worry. Most of our other stars had little or no experience either. Some were nervous, but our methods provide absolute reassurance, as you'll see when you read on.

The following is a generic description. Please disregard anything that obviously doesn't apply to your situation.


What You Get
(in a typical chronological sequence)
  • Absolute knowledge of when your show will air. Since the airdate is set by you and me and is not subject to the discretion of an editor who makes the scheduling decision based on journalistic or commercial considerations, you can tell people about your show in advance and know that they will be able to hear it at the time you told them.
  • Up to seven weeks of promotional exposure via the e-message "Coming Up On Life-Net Radio", which also appears on our Web site www.lifenetradio.org
  • Recording labor, equipment use, and reasonable transportation. I, LNR's editor-host, work for you as a volunteer. Depending on what sort of project you and I have dreamed up, the recording will be made in our Maple Shade studio (best audio quality), at your headquarters (the most common location for a LNR recording), on location at one of your events, or on the telephone.
  • The absolute right to as many "do-over"s as you want. If it takes 20 "takes" for you to get a bit the way you want it, then 20 takes is what we'll do. If there's a bit you want me not to use, I won't use it. If there's a bit you want me to make sure to use, I'll make sure to use it.
  • Studio production labor and equipment use, usually a full working day or more. As of 5/14/08, Life-Net Radio had produced and aired 482 episodes, so this labor comes with hundreds of shows worth of experience, all brought to bear on supporting your cause.
  • A highly favorable editing bias, of course. You can have as much editorial control as you want or just let us do it all. Your creative control extends even to the intro and outro: If you want them altered, we alter them.
  • The right to promote whatever you want on your show. We don't want to make the whole show promotional, of course, but even though Life-Net Radio has a charitable objective, you are completely welcome to advertise commercially if you so desire, and we'll gladly help you make a suitable spot for insertion into the program.
  • An unusual, if not downright rare, editing specialty: We cut out verbal clutter, awkward pauses, redundancies, etc, to make talkers sound much more fluent, coherent, and to-the-point. Take special note of this feature! It means you -- or the person whom you designate to speak for you -- don't have to speak any better than an average person, because when we get done processing, the finished product sounds like a polished presentation, regardless.
  • A quarter-hour of airtime on 5,000-watt WTMR-AM 800 on a Wednesday night at 9. Estimated actual audience in the thousands, throughout the Camden/Philadelphia/Wilmington region.
  • At the same time, your show airs online, streaming through an exceptionally easy-to-start Web-based audio player at www.wtmrradio.com. A listener doesn't have to worry about whether or not they have the right audio player in their computer.
  • Web space and labor: the conversion of your show to formats suitable for the WWW. The online posting of your audio on our site and its hosting at the site for at least one year. This feature gives you an additional audience, and if an especially desirable-to-you audience member misses your show on the air, they have plenty of time to catch it online.
  • Worldwide-accessible online audio in three versions:
    • A one-minute "Broadband Clip", at 80Kbps streaming Real Audio, which demonstrates the show's full audio quality.
    • The whole show in Real Audio, 16Kbps -- lower quality but less likely to be interrupted due to dialup connection speeds or high Web traffic. These two versions stay available on our site for more than a year.
    • An MP3 version of the whole show, which you can download, keep, copy, make CDs of, and distribute or post online. This version is a large file, so we can only keep it up for about a week, so you'll want to download it promptly.
  • Podcasting: Subscribers to our RSS audio feed will have information about your show downloaded to their computers automatically so they can hear your MP3 with the greatest of ease -- by clicking on an item in iTunes, for example.
  • Links to your website, in the Life-Net Radio Online box and in your show's description. These remain on our site permanently and add to your site's link popularity: The total number of web sites that link to your site. Most of the major search engines factor link popularity into their relevancy algorithms, so your LNR appearance may improve your search engine ranking.
  • A special e-message dedicated to your show. We send this to our list so our loyal subscribers can hear your show, and you get a copy of the message that you can use to notify your supporters, friends, co-workers, superiors, family, etc. The message contains direct links to the audio, so your recipients don't even have to leave their inbox.
  • An additional search result. When someone does an online search for you or your organization, your show will appear in the search results.
  • The legal right to do with your show whatever you want, because we made the show for you to use -- it's yours.

What We Require
  • (#1) When you agree to an airdate, you are making a commitment to an audience. Welcome to show biz, where the Prime Directive is "THE SHOW MUST GO ON." Just for example: If you set an interview date and then "can't make it", you must call ASAP and re-schedule the appointment for another date that still gives me time to turn the recording into a show. It's a simple matter of common-sense commitment. Think of it like a job: Maybe working in a restaurant, where if you don't show up, you get fired because you made everybody else work short-handed. Or in an emergency room, where if you don't show up or arrange coverage, people die. Bottom line: If you don't honor your commitments to the audience you have, then you don't deserve to have an audience. If this doesn't make sense to you, or if you're not willing to make a die-hard commitment to this Prime Directive, then I urge you to say "No" to this offer.
  • Your show must have at least a little bit of relevance to poverty. This requirement is very loosely defined, so if you think your show idea meets this requirement, it probably does.
  • Explicit promotion shall be limited to a minute or two, since we don't want to your audience to tune out because they think they're hearing nothing more than an infomercial.
  • Everything is provided to you free. Life-Net News & Radio is an all-volunteer effort. Exception: The airtime. We have to pay WTMR $55 per episode; we require that you give us exactly that, $55, due by the airdate of your show. Note: If you take the option to include an advertisement in your show, then we encourage you to treat the $55 as a business expense.
  • When you agree to reserve an airdate, and we start to advertise your show in our "Coming Up" announcements, the $55 commitment is "written in stone". You must pay it no matter what.
  • If you expect me to do any significant traveling, outside the Camden/Philly region for example, some help with bus fare would be appreciated.


In Conclusion
What is each feature and benefit of a Life-Net Radio project worth? Look at each item above and give it an eyeball estimate. You'll see that the value of the Life-Net Radio Deal far, far exceeds the cost. The value outweighs the cost so heavily, in fact, that it's a Deal way too good to pass up, isn't it?

Send me an e-mail at lifenetradio@broadcast.net, and together we'll plan a show.

 
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